Increase your sales

A chapter extract from our book 12 Steps to Improve Your Cashflow

“Sales targets are useful to have but it is your cashflow forecast that tells you what will happen if you do not achieve them. I believe that a lack of money is an indicator that we have got distracted with something and we are not helping enough people. A shortfall in your cashflow will encourage you to be more committed to take that step outside your comfort zone and do whatever you need to do to reach more customers. There is nothing like a big bill to pay looming in the distance to give you that kick to go out there and help more people! This is a major driver for many of my clients. I can be talking to a client about taking action that is a little frightening to them and low down on the ‘to do’ list, but when we review their finances that action can jump straight to number one. Often the next time I meet up with them that action has been completed. Remember, if you want to increase your sales you must reconnect into your vision (see Step 1 – Remember why you are in business for a reminder).”

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© Helen Monaghan, HM Coaching Ltd